California's KOWL has dropped Rush Limbaugh's radio show from its lineup. Describing the station as "one of the original Rush Limbaugh affiliates," the announcement release emphasized that the decision was based exclusively on "economic reasons," citing Limbaugh's "toxic brand."
The release elaborated on the economic reasons: "And now the free
market has spoken. Rush has repelled local, regional, and national
advertisers from KOWL costing the stations thousands of dollars in
advertisers." It went on to state that "advertisers would rather just
avoid the whole station then take the risk of being associated with
Rush's increasingly toxic brand."
KOWL's explanation for dropping Limbaugh's show is very similar to
reasons offered by Boston's WRKO and Indianapolis' WIBC, which both
recently dropped Limbaugh from their lineups.